Overnight Stays
+30%
An early indicator of a steady organic growth trend, driven by a long-term positioning strategy.
Project Overview
For Cammino Minerario di Santa Barbara we deliberately avoided mass tourism tactics, opting instead for a premium Branded Entertainment strategy. At the heart of the project lies the short film 'Sabbia e Cenere' (awarded on the festival circuit), designed to merge brand identity with pure cinematic storytelling. The project is a full ecosystem: vertical social content, festival screenings and live events — creating an asset that generates authority and conversions over time.
The Challenge
Build an authoritative online presence within a defined niche, communicating the brand's essence without compromising on cinematic narrative quality.
The Solution
Production of an auteur film supported by a multi-format social strategy (Reels/Shorts) and an international distribution plan across film festivals.
Key Results
- +30% overnight stays (early trend indicator)
- A digital asset with multi-year value
- Positioning within premium cinema circuits
Client Satisfaction
