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Luca Pistolato
Personal Brand

Luca Pistolato

10k → 160k Instagram Followers
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The Challenge

Strong technical authority but an amateur online image: the audience didn't perceive the premium value of his coaching, and disorganized content failed to convert followers into paying clients.

The Solution

Visual Personal Branding strategy: a quality upgrade of the shoots (professional lighting and audio) and educational formats (technical Reels, tutorials, vlogs). A shift from athlete to leading Educator.

Key Results

  • From 10k to 160k organic Instagram followers (2022→2026, ~16×)
  • Positioned as a Top Voice in fitness
  • Followers converted into clients, with the subsequent launch of the Physique Lab product

Growth from 10k to 160k followers, verifiable on the public Instagram profile.

Period: 2022–2026
FISAR — Italian Sommelier Federation
Business

FISAR — Italian Sommelier Federation

€12.72 Cost per enrollee
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The Challenge

Difficulty generating qualified leads for Sommelier courses, with the risk of blending into the sea of training offers using the usual cold institutional advertising.

The Solution

Video mini-series 'Discover your divine side' — Bacchus, God of Wine, in everyday embarrassing situations. High production value with costumed actors, real locations and ironic scripts. Vertical Reels optimized for Meta Ads.

Key Results

  • 200+ enrollments in Sommelier courses
  • €12.72 effective cost per enrollee (media budget included)
  • Campaign completed in under 30 days
Period: 2025
Cammino Minerario Santa Barbara
Hospitality

Cammino Minerario Santa Barbara

10 festivals International awards
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The Challenge

The Cammino offered a unique experience but was promoted as a classic 'tourist showcase': it failed to speak to a young, international audience or position itself as a Love Brand.

The Solution

Branded entertainment: the short film 'Sabbia e Cenere' — 4K cinematic storytelling with a dreamlike, introspective tone, instead of the usual tourism spot — supported by vertical social content and festival distribution.

Key Results

  • Short film 'Sabbia e Cenere' awarded at 10 international festivals (3 wins, 4 honorable mentions, 3 finalist selections)
  • +30% overnight stays for the Cammino in 2025 vs 2024 (the short is one of the promotional initiatives that contributed to it)
  • A digital asset with multi-year value

Short film 'Sabbia e Cenere' awarded at 10 international film festivals.

Period: 2024–2025
Physique Lab
Wellness

Physique Lab

−60% Management time
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The Challenge

Hundreds of clients managed via Excel, PDFs and WhatsApp created an operational bottleneck that held back growth despite strong demand.

The Solution

Custom digital ecosystem: a high-conversion site with integrated checkout and a proprietary Web App (client dashboard for check-ins, training plans, meal plans, video tutorials and progress tracking). The service becomes a SaaS product.

Key Results

  • Administrative management time per client −60%
  • Premium, interactive client experience
  • Service turned into a scalable SaaS product
Period: 2023–2026
Pepper's Ghost
Business

Pepper's Ghost

Rebranding Identity + custom site
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The Challenge

They sold immersive, 'future' experiences but their old WordPress site was slow and heavy: a cognitive dissonance. Art directors left before even seeing the portfolio.

The Solution

Radical rebranding and a site rewritten from scratch in pure HTML5/CSS3/JS, with no CMS or plugins. Visual identity inspired by glitch art and futuristic minimalism.

Key Results

  • New brand identity consistent with the futuristic positioning
  • Custom site in pure HTML5/CSS3/JS, no CMS
  • Visual and identity leap, verifiable at a glance on peppersghost.it
Period: 2026
Ocean Acquario
Business

Ocean Acquario

~7 days Delivery time
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The Challenge

An outdated logo and a website not optimized for mobile devices.

The Solution

Complete brand restyling (new logo and identity) and a new responsive website, optimized for mobile.

Key Results

  • Site delivered and online in about 7 days
  • New logo and brand identity
  • Responsive website optimized for mobile
“Mi è stato proposto da Federico un restyling del sito. Sono rimasto soddisfatto, appena una settimana ed era già tutto on line.”
Gilberto Fabbro · Owner, Ocean Acquario · Google
Period: 2026
Institut International Graines des Anges
Wellness

Institut International Graines des Anges

5/5 Google review
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The Challenge

A brand-new opening with zero online presence: it needed a digital presence from scratch, with a multilingual website to also reach the French-speaking audience (the owner's mother tongue).

The Solution

Multilingual website (IT/FR) presenting treatments, natural brands, international certifications and medical collaboration.

Key Results

  • Multilingual digital presence (IT/FR) online from scratch
  • 5/5 client review on Google
“Ho collaborato con loro per la strategia digitale della mia attività, hanno dimostrato una grande competenza!”
Institut International Graines des Anges · Google
Period: 2026
Miss Reginetta d'Italia
Business

Miss Reginetta d'Italia

500k+ Organic views
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The Challenge

A national event lasts only a few days but must feed the brand's reputation all year round: the challenge was to capture the highlights in real time while avoiding an 'amateur' feel.

The Solution

Instant Content Creation & Storytelling — full day-by-day coverage of two consecutive national finals, with a mix of Glamour Shots and Backstage Reportage.

Key Results

  • 500k+ cumulative organic views on Instagram
  • 2 consecutive years of partnership (renewal is a sign of trust)
  • Full coverage with around 50 pieces of content per edition

500k+ cumulative organic views and 2 consecutive years of partnership.

Period: 2024–2025
Osteria Bea Vita San Trovaso
Hospitality

Osteria Bea Vita San Trovaso

Site & Brand New positioning
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The Challenge

Online invisibility and an identity confused with another restaurant of the same name in Venice: customers couldn't tell the two places apart.

The Solution

A disambiguation branding operation — repositioning as 'Osteria Bea Vita San Trovaso', using the sestiere as the distinctive element — plus a complete website (seasonal menu, fish dinners, direct WhatsApp bookings) with online profile management.

Key Results

  • Brand identity clearly distinct from the same-name venue
  • Complete website with direct WhatsApp bookings
  • Online profile management
Period: 2026
Francesco Morelli
Personal Brand

Francesco Morelli

Showreel Site + booking
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The Challenge

He wanted a simple site to showcase his showreel: previously he had to send it every time via Google Drive, with no single, permanent link.

The Solution

A website with the showreel always online (single link), a photo portfolio, a cinema/TV/theatre section and direct booking (email, phone, WhatsApp).

Key Results

  • Showreel always accessible via a single, permanent link
  • Photo portfolio and cinema/TV/theatre section
  • Direct booking via email, phone and WhatsApp
Period: 2026
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