The Challenge
Strong technical authority but an amateur online image: the audience didn't perceive the premium value of his coaching, and disorganized content failed to convert followers into paying clients.
The Solution
Visual Personal Branding strategy: a quality upgrade of the shoots (professional lighting and audio) and educational formats (technical Reels, tutorials, vlogs). A shift from athlete to leading Educator.
Key Results
- From 10k to 160k organic Instagram followers (2022→2026, ~16×)
- Positioned as a Top Voice in fitness
- Followers converted into clients, with the subsequent launch of the Physique Lab product
Growth from 10k to 160k followers, verifiable on the public Instagram profile.