CPL (All-in)
€10.00
Cost per qualified Lead including media budget and High End production costs — extremely competitive for the professional training industry.
Project Overview
For FISAR we flipped the script on wine communication, which is often perceived as elitist and old-fashioned. The strategic goal was to attract a younger audience (Gen Z and Millennials) to professional courses. We responded with a 'High End' Video Advertising campaign, crafted with meticulous cinematic detail (lighting, direction, color grading), using ironic storytelling to lower the barriers to entry. Not just another 'social video', but a TV-quality spot engineered for digital performance.
The Challenge
Rejuvenate the FISAR brand and generate course enrollments among a young target audience, typically far removed from the world of classical sommellerie.
The Solution
'High End' spot with ironic storytelling but premium aesthetics, designed to stop the scroll and convert.
Key Results
- Target CPL achieved (€10 all-in)
- Lower average age of enrollees
- Brand perception elevated to 'Premium & Cool'
Client Satisfaction
