Community Growth
10k → 160k
Consistent organic growth over 3 years of work, transforming an amateur profile into a benchmark digital asset.
Project Overview
With Luca Pistolato we didn't apply a magic formula — we built a solid growth path over 3 years. We started from an amateur image and defined a unique Tone of Voice: warm and approachable, yet highly professional. The digital strategy wasn't static; it evolved alongside the brand: from the early awareness and language-discovery phase, through managing virality, to the critical challenge of converting large audiences into loyal customers by optimizing the conversion rate (CRO).
The Challenge
Move past the initial amateur image and, once virality was reached, turn followers into paying customers while keeping engagement high.
The Solution
Constant evolution of video format and visual language, balancing viral educational content with strategic sales assets.
Key Results
- From 10k to 160k organic followers
- Conversion Rate optimization
- Positioning as a Top Voice in fitness
Client Satisfaction
